Ricoh & LogoJET enter strategic partnership

Ricoh USA announced a strategic partnership with LogoJET, expanding its graphic communications portfolio with small-format direct-to-object (DTO) UV printing solutions. Ricoh will offer LogoJET DTO printers as part of its broader portfolio of production hardware, software, workflow, and services.

Expanding opportunity with direct-to-object printing

Driven by growing demand for more customized, on-demand, and efficient printing solutions across a wide range of industries, the U.S. DTO market is projected to grow at a CAGR of 9.5% from 2025-2030. Commercial print and in-plant environments are under increasing pressure to deliver shorter runs, faster turnaround times, and more customized output while controlling costs and complexity.

“DTO represents a natural extension of digital production for customers looking to diversify and grow,” said Andrew Vecci, director of product and portfolio management at Ricoh North America. “By combining LogoJET’s DTO platforms with Ricoh’s expertise in production print integration, customers gain a scalable way to add new applications while fitting DTO seamlessly into their existing production environments.”

According to the company, direct-to-object printing enables print service providers (PSPs) to move beyond traditional two-dimensional substrates and into higher-value applications, such as promotional products, branded items, signage components, and functional parts incorporated into multifaceted campaigns. By bringing DTO production in-house, PSPs can reduce reliance on outsourcing, improve speed to market, and create differentiated offerings that support both internal demand and print-for-pay services.

Combining DTO technology with production print integration

Ricoh’s approach is said to focus on integrating production print environments from job intake and workflow automation through production and finishing. As LogoJET’s first distribution partner in North America, Ricoh expands access to specialized DTO technology while supporting customers through consulting, workflow design, software integration, and services aligned with their broader print operations.

“Direct-to-object printing is one of the fastest ways for print providers to expand into higher-margin applications, from signage to promotional products. Through our partnership with Ricoh, we’re extending this capability across their vast network, with aligned support and a shared customer-first culture. We’re excited and proud to take this step beyond our direct sales model, and Ricoh was a very intentional choice,” said Susan Cox, CEO and founder of LogoJET.

Through this partnership, Ricoh customers can incorporate DTO into mixed production environments alongside sheetfed, inkjet, wide-format, and finishing solutions.