Fellers appoints new CEO

Fellers, a distributor serving the sign and graphics, automotive films, and printing industries, announced the appointment of Steve Cavin as the new chief executive officer. In this role, Cavin will lead the company’s overall strategic direction and oversee the day-to-day operations of the organization.

Cavin is an accomplished and results-driven global sales executive with more than 20 years of experience building, scaling, and revitalizing high-performing organizations. Throughout his career, he has demonstrated a strong track record of driving commercial transformation, expanding market presence, and delivering sustained revenue growth.

Prior to joining Fellers, Cavin served as chief commercial officer at Shorr Packaging Corporation, where he was responsible for leading the company’s commercial strategy, market expansion initiatives, and revenue growth. During his tenure, he played a key role in advancing Shorr Packaging’s account executive development, digital initiatives, and brand transformation efforts.

Cavin’s leadership background also includes senior roles as vice president at Crescent Electric, vice president, sales/general manager at Optimas, and regional vice president at MSC Industrial, where he consistently delivered strong performance and organizational growth.

According to Fellers, Cavin’s appointment marks an important step in the company’s continued evolution and positions it to accelerate growth, strengthen its market leadership, and continue delivering innovative solutions and exceptional service to customers nationwide.

“Fellers is well-positioned for continued growth, supported by strong investments in technology, an expanded product portfolio, and a clear focus on delivering value,” said Cavin. “I’m excited to join the Fellers team and build on this momentum by enhancing the speed, service, and selection our customers depend on.”