Keypoint Intelligence-InfoTrends Names New Director of Wide-Format Unit
Eric Zimmerman’s strengths include his varied and deep background in most aspects of the printing industry, the company says.
Weymouth, Massachusetts-based Keypoint Intelligence, a digital imaging research and consulting company, announces hiring of Eric Zimmerman as director of the company’s wide-format advisory service. In this role, Zimmerman’s job includes responsibility for forecasting, market analysis, research, and custom consulting related to wide-format digital printing, including graphics and technical applications.
Zimmerman has more than 20 years’ experience in the wide-format market, specializing in consultative, solution-based sales, marketing, and product development, according Keypoint. After spending eight years of successfully operating his own sign business, SSB Sign Design, he took a role as the regional manager of Southern California at Signarama. Since 2011, Zimmerman has held positions with Roland DG, where he was most recently general manager of that company’s sign business development unit.
Keypoint notes that when it comes to his new position, Zimmerman’s strengths including competitive analysis; market trends analysis; product and brand development; and industry and technology research
“I’m excited to be working with such highly qualified industry analysts and consultants at Keypoint Intelligence-InfoTrends,” Zimmerman says. “I look forward to applying my knowledge to help clients discover new business opportunities and improve their operations.”
InfoTrends is the research division of Keypoint Intelligence.
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