Flexfit partners with MMA’s Robbie Lawler

Flexfit, a manufacturer of private-label headwear, has collaborated with former MMA fighter Robbie Lawler and MAG Agency. Through the partnership, the companies created a line of headwear with a stripped-back look that is said to “reflect what it means to stay great.”

Lawler, also known as his nickname “Ruthless” in the MMA world, is known for his toughness, knockout power, and warrior mentality, and is one of the most respected and exciting players in MMA history, competing in the MMA world for over 20 years, retiring in 2023.

Now a coach, Lawler said he is thrilled to be partnering with Flexfit on this collaboration, and his pursuit of longevity is said to reflect the commitment to continuous innovation and performance that Flexfit holds.

Drawing from the same performance-driven design philosophy behind the collaboration, Flexfit also offers blank styles similar to the ones featured in the collaboration.

Flexfit stated that it looks forward to continuing its promotional partnership with Lawler and exploring what’s next for the collaboration.