Avery Dennison promotes Bethany Nock to general manager

Avery Dennison has announced the promotion of Bethany Nock to general manager, Graphics Solutions North America. She replaces Abby Monnot, who has moved to a new position within Avery Dennison Materials Group North America, as vice president of marketing for the Labels and Packaging Materials division.

Nock will have P&L responsibility for the Graphics North America business and will focus on driving top and bottom-line growth. She will lead graphics business strategies, which include driving operational excellence, innovation, and customer-centric solutions; accelerating growth in key segments; expanding business in adjacent channels; and strengthening customer partnerships, particularly within the automotive and architecture segments. She will also facilitate sustainable solutions and digitization.

“I am delighted Bethany is joining our North America Materials Group leadership team,” said Ryan Yost, president, Materials Group North America, Avery Dennison. “She brings deep industry experience, a history of impactful innovations, and a long track record of success. Her leadership will be appreciated by both our internal team and our customers.”

Nock joined Avery Dennison in 2021 as product manager for Rigid Films, Label, and Graphics Materials and moved to Graphics Solutions North America in 2022. Most recently, Nock served as marketing director for Graphics North America. Under her leadership, the team achieved targeted financial objectives and launched several impactful market-driven innovations.

Prior to Avery Dennison, Nock held marketing and product management roles with Henkel Consumer Adhesives, where she managed product launches for Duck Brand duct tape. She also led marketing strategy and product management of home medical devices and topical anesthetics at Invacare Corporation and Gebauer Company.