General Formulations announces Andrew Bishop as VP of sales

General Formulations (GF), a manufacturer of pressure-sensitive media, film, and laminates, has announced the appointment of Andrew Bishop as vice president of sales.

In this role, Bishop will lead sales strategy, customer engagement, and team development to continue to drive growth across GF’s global distribution network and customer base.

With more than two decades of leadership experience across sales, marketing, strategy, and organizational development, Bishop brings a new level of energy and excitement to the growing industry leader. Prior to joining GF, Bishop served as president of RecogNation, a Baudville Brands Company, where he led sales and customer experience initiatives while also training and educating organizations on the power of recognition and gratitude in the workplace.

Earlier in his career, Bishop served as executive vice president and director of sales and marketing at Jarob, a custom fabricator and large-format digital printer specializing in wayfinding, decor, and signage.

Bishop’s familiarity with General Formulations began early in his career through firsthand experience using GF products. “I was always impressed with the quality of the materials and the organization behind them,” said Bishop. “General Formulations has an experienced and talented team, products that speak for themselves, and a service model that is truly second to none.”

“Andrew brings extensive experience in the graphics industry and a proven track record of helping teams grow and succeed,” said Mike Clay, president of General Formulations. “We’re excited to have his energy and leadership as we continue to grow. This is an exciting step forward for our company, and I’m confident the future is bright with Andrew joining our team.”