Legacy hits the road to promote collegiate merchandise

During the 2025 college football season, Legacy Headwear selected six of its 28 college partners and sent team members on road trips across the country to attend home football games and showcase Legacy merchandise.

Members of the Legacy team traveled to universities throughout the country to set up a booth on campus, helping support the sales of school-branded styles and interacting with the fans on game days. At booths, fans could participate in lawn and carnival-style games, receive giveaways, and check out top-tier merch.

These game day trips kicked off on Oct. 4 at the University of Michigan and wrapped up on Nov. 15 at Arizona State University.

The game day experience went to the University of Michigan, Colorado, Iowa, Stanford, Michigan State, and Arizona State. The six schools were selected in partnership with Rally House and Follett using historic sales, theme weekends, and team calendar availability.

Legacy stated that it is committed to supporting its collegiate partners and created this tour as “a dynamic way to spotlight the high-quality merchandise available at select schools and deepen connections with fans nationwide.”