AS Colour named official merch partner for South by Southwest 2026

AS Colour announced its return as the official merchandise partner for South by Southwest (SXSW) 2026.

Building on its partnership with SXSW for a second year, the company said it will elevate the merchandise offering through premium blank apparel for artists and festival goers alike.

“SXSW has long been a gathering place for creative minds across music, film, and culture. Our focus on creating premium apparel that serves as a blank canvas for self-expression makes this partnership a natural fit that will keep building,” stated AS Colour in a press release.

According to the company, through the collaboration, it is offering more than just apparel; it’s said to be creating pieces designed to serve as meaningful mementos of an extraordinary event.

SXSW 2026 runs from March 12-18 in Austin, Texas.