Comfort Colors celebrates 50 years

Comfort Colors, a provider of blank apparel, celebrated 50 years of spreading good vibes by taking its laid-back lifestyle to one of the South’s most spirited stages. On Oct. 18, the brand hosted a 50^th Anniversary Game Day Pop-Up outside Sanford Stadium during the University of Georgia vs. Ole Miss matchup.

According to the company, as part of the “50 Years of Spreading Good Vibes,” the activation connected Comfort Colors with its roots in campus culture.

In addition to branded treats, merch, prizes, and photo-ops, Comfort Colors hosted a “Rush to Comfort” Greek life competition, inviting students, fans, and the Athens, Georgia, community to celebrate 50 years of color and comfort at the heart of one of college football’s greatest rivalries. The competition rewarded the Greek organization with the strongest turnout and biggest social buzz with free Comfort Colors tees for their next big event.

“As we celebrate five decades of Comfort Colors’ nature-inspired hues, sun-faded softness, and ring-spun durability, this milestone is also an opportunity to look at what’s next,” said Howard Upchurch, chief marketing and merchandising officer at Gildan, the parent company of Comfort Colors. “Comfort Colors has always been about more than a tee. In addition to its 79 vibrant shades and best-selling tees, the brand’s 50^th year marks a fresh chapter of expanded lifestyle apparel and self-expression that grows with our loyal customers. Furthermore, the brand continues to invest in sustainability initiatives and champion innovations such as Pigment Pure, reducing water, energy use, and processing time (compared to reactive dyeing), while maintaining the brand’s signature depth of color and worn-in feel.”