SanMar & Richardson partner

SanMar Corporation, a wholesale accessories and apparel supplier, will carry headwear and bring exclusive performance apparel from Richardson to the industry.

Launching in January 2026, the initial Richardson lineup at SanMar will feature 15 exclusive apparel styles and 31 headwear styles.

“SanMar’s unparalleled leadership in distribution truly sets the standard for our industry,” said Kelly Richardson, president and CEO of Richardson. “Their commitment to quality, innovation, and service is unmatched, and we are thrilled to be joining forces with a fellow family-owned company that shares our values and our dedication to customer satisfaction. This collaboration represents an exciting new chapter for Richardson, and we look forward to delivering exceptional products to our customers together.”

The company stated in a press release, “The strategic distribution partnership brings together a rich history in headwear and sportswear at Richardson with industry expertise in apparel product development and manufacturing at SanMar. The result is a winning combination that will deliver on longstanding customer demand.”

“We’re proud to bring customers the brand they’ve asked for more than any other, and to complement our industry-leading headwear and sportswear lines with Richardson’s iconic styles,” said Jeremy Lott, SanMar president & CEO. “Our similar histories as family-owned and operated companies made this a natural fit from the start, and our shared focus on quality and satisfying demand will be a huge win for customers.”