Avery Dennison & Supercar Blondie team up

Avery Dennison, a manufacturer in the graphics and reflective solutions industry, debuted its exclusive Supercar Blondie Collection of four new Supreme Wrapping Film colors. The new collection was curated in collaboration with global automotive influencer, Alex Hirschi, known to her fans as Supercar Blondie.

“Driven by a shared commitment to push the boundaries of style and innovation, the new collection delivers unique and future-facing automotive wrap colors designed to make an unforgettable statement,” stated Avery Dennison in a press release.

Hirschi, as Supercar Blondie, is one of the few women in supercar culture. According to the company, her passion for cool cars has blossomed into the world’s largest automotive entertainment brand. Hirschi’s social media audience exceeds 125 million followers who are said to be drawn to her “real and unfiltered access to the world’s most unique, inaccessible, and extraordinary vehicles.”

“Alex Hirschi is a true visionary who has single-handedly redefined supercar culture, especially for her highly engaged audience,” said Bethany Nock, marketing director for Avery Dennison Graphics Solutions. “This collaboration is about more than just new colors; it’s about partnering with a brand that is constantly driving the industry forward in style and innovation. This collection is a direct reflection of that shared vision.”

The Supercar Blondie Collection features four new shades:

• Matte Dreamline Blue: Inspired by the dramatic hue of Hirschi’s personal Rolls-Royce, this serene, futuristic matte finish evokes an aspirational and sophisticated style.
• Gloss Metallic Cosmic Rose: A dynamic, futuristic magenta with a metallic gloss finish that’s out of this world.
• Gloss Smooth Sage: A sophisticated and polished green tone, with a stunning gloss finish, that is on trend for color this season.
• Satin Sunset Ride: A warm and adventurous orange satin that conjures a nostalgic, sun-drenched feel with a smooth finish.

Find more information about the new Supercar Blondie Collection films here.