Crystal D goes beyond crystal

Crystal D, a supplier of awards and gifts, recently announced an expansion of its product offerings after 30 years of specializing in crystal.

The company has introduced “80 new ways to wow” with the addition of designs made of stone, wood, and acrylic. According to the company, these substrates were carefully curated over the past year to complement Crystal D’s timeless crystal designs — providing customers with more options than ever to meaningfully recognize recipients.

“Our customers have expressed that they want to work with us on orders with a wider range of materials, textures, features, and price points, and we are excited to show them what we can do,” said Bridget Dahlgren, executive vice president of marketing and sales.

“The latest styles broaden opportunities for sourcing customized awards and gifts, with unique selling points like durability, eco-conscious materials, and exceptional value,” stated Crystal D in a press release. “Each has been tested to meet Crystal D’s rigorous standards, assuring customers of the high quality and meticulous craftsmanship they desire, as well as the superior customer service they expect through every step of the process.”

According to the company, Crystal D started out as a supplier of drinkware, ornaments, and paperweights in 1993, and introduced its first award in 1995. Evolution is part of its heritage, and as offerings are expanded beyond crystal, the company is — and will remain — Crystal D at heart.

“Our name and moniker will go unchanged, as will our commitment to being the leader in creating unforgettable recognition experiences,” Dahlgren said. “We’re not changing who we are. We are just expanding who we WOW.”

As more designs will be added in the coming months, customers are encouraged to follow Crystal D for updates via email and social media. For additional information or inquiries, contact [email protected].