Charles River Apparel named official sponsor of 2025 Pan-Mass Challenge

Charles River Apparel, a third-generation, family-owned apparel brand, is proud to announce its role as an official sponsor of the 2025 Pan-Mass Challenge (PMC) and PMC Unpaved.

The Pan-Mass Challenge is a bike-a-thon that raises more money for charity than any other single athletic fundraising event in the country, drawing thousands of cyclists from around the world. Since 1980, the PMC has raised over $1 billion for Dana-Farber Cancer Institute, with 100 percent of every rider-raised dollar going directly to cancer research and patient care.

In addition to PMC weekend — held the first weekend of every August and spanning up to 186 miles across Massachusetts — PMC Unpaved offers a unique gravel-riding experience through the picturesque Berkshires each fall. Both events unite communities of passionate riders, volunteers, and donors around one shared goal: funding cures for cancer.

“We are incredibly honored to support the Pan-Mass Challenge and the powerful mission it represents,” said Barry Lipsett, CEO of Charles River Apparel. “Cancer has touched so many lives, including my own family. Partnering with the PMC is deeply personal for me, and it’s a meaningful way for all of us at Charles River Apparel to help advance the fight against this disease.”

Barry Lipsett has personally participated as a PMC rider for 20 years, embodying the company’s dedication to the cause. Over that time, he has raised more than $136,000 for the Pan-Mass Challenge, demonstrating a sustained and deep personal commitment to the event’s mission and the fight against cancer.

As an official sponsor, Charles River Apparel is contributing to both PMC weekend and PMC Unpaved, helping ensure the success of each event by supporting operational and fundraising initiatives. Through this partnership, Charles River Apparel joins a passionate network of cyclists, volunteers, and donors working together toward a world without cancer.

“The PMC is proud to welcome Charles River Apparel as an official sponsor in 2025,” said Billy Starr, founder and chairman of the Pan-Mass Challenge. “Their dedication to community and philanthropy aligns perfectly with our mission, and we’re grateful for their support as we get Closer By the Mile to cancer cures and treatments.”

This partnership is said to underscore Charles River Apparel’s ongoing commitment to community engagement and supporting critical causes like cancer research and patient care.