S&S Activewear to distribute Hanes

S&S Activewear and HanesBrands Inc. have announced an agreement that makes S&S Activewear the exclusive distributor of the Hanes brand in the North American printwear channel.

With this exclusive partnership, S&S will “not only carry the full range of Hanes styles but will also offer deeper inventory positions and enhanced availability across its national distribution network,” the companies announced in a press release.

“This is more than an agreement — it’s an evolution of one of the industry’s most enduring relationships,” said Mike Faircloth, HanesBrands president of global operations. “Hanes has been a foundational brand in printwear for decades. With S&S as our exclusive distributor, we’re doubling down on that legacy while positioning ourselves to lead in the next chapter of the market.”

The partnership comes on the heels of S&S’s integration with alphabroder — creating a unified platform developed to offer customers expanded product access and faster delivery.

“We’re incredibly proud to deepen our relationship with Hanes, a brand that represents both heritage and reliability,” said Frank Myers, CEO of S&S Activewear. “As a unified company, we’re in a better position than ever to bring more of Hanes’s trusted styles to more customers, more efficiently while continuing to raise the bar on service.”

Customers may continue to purchase Hanes products from other distributors through the transition period. This partnership will be fully operational by Dec. 31.

“As we continue to grow, our focus remains on supporting the industry’s most trusted brands,” added Myers. “We believe strong partnerships with manufacturers like Hanes are what drive value and progress for the industry and our customers.”