Signarama celebrates innovation & excellence at annual convention

 Signarama, a sign and graphics franchise, welcomed nearly 400 franchise owners and employees to Las Vegas for its 2025 international convention, SARCON. The three-day event featured educational sessions, networking opportunities, and celebratory programming that enabled attendees to connect with brand representatives and peers while gaining valuable insights to grow their businesses.

“This year’s SARCON demonstrated the incredible strength and resilience of our franchise network,” said A.J. Titus, president of Signarama. “Coming together as a franchise family allows us to celebrate our collective achievements and share strategies that drive success. The enthusiasm and innovation I witnessed throughout the convention reinforces my confidence that Signarama will continue to lead the signage industry through creativity, technology adoption, and exceptional customer service.”

A highlight of the convention was the announcement of Signarama’s new partnership with Location3, a digital marketing agency for franchise brands. Location3 will strategically manage national advertising campaigns, SEO, and content marketing programs designed to increase brand visibility and drive customer acquisition for all Signarama locations nationwide. In addition, their proprietary local marketing platform, called LOCALACT, will empower Signarama owners to activate local marketing campaigns for their individual stores, while also providing comprehensive support to all franchise owners through their Local Marketing Advisor team.

“We’re thrilled to partner with Signarama and its impressive network of franchise owners,” said Alex Porter, CEO at Location3. “Our team has developed a tailored approach that honors the Signarama brand while giving franchise owners the tools they need to stand out in their local markets. We look forward to helping each location maximize its growth potential through strategic, data-driven marketing initiatives and through our comprehensive local marketing services in our LOCALACT platform.”

The convention concluded with the annual awards dinner and gala, where franchise owners were recognized for their outstanding achievements and contributions to the Signarama brand.

2025 Signarama award winners

• Rookie of the Year – Thatcher & Melita Brinton -Timonium, MD
• Most Improved – Chris & Carly Hayes – Danbury, CT; Francisco Rodriguez & Loli Ayerza – Hallandale Beach, FL; Craig & Jean Lemke – Glen Burnie, MD
• The Bill Schwalje Humanitarian of the Year – Kevin McCord – Lawrenceburg, IN & Florence, KY
• The Clay Coleman Conversion Store of the Year – Dee Burkhardt – Fond du Lac, WI
• Mentor of the Year – Dawn Bent & Mike Ziccardi – Huntington Station, NY; Bob & Beth Williams – North Fort Worth, TX
• Team Player – Susan Bogen – Deerfield Beach, FL; Alex & Sharon Fong – Redmond, WA; Zern & Dani Vess – Springfield, MO; Michael DeFeo – West Palm Beach, FL; Maggie & Brian Harlow – Louisville (Downtown), KY
• President’s Award – Kathy Evert – Ankeny, IA
• Most Valuable Player – Bob Chapa III – Troy, MI
• Hall of Fame Inductees – The Lamb Family: Mariana, Dave, David & Robert – Ontario, CA (California); Bernard and Heather Kincaid – River Cities (South Point), OH; Beth & Mike Powers – Novi & Flint, MI; Roger Robinson – Dallas (North), TX

2025 sign award winners

• Vinyl (Non-Digital) – Casey Valiant – Evansville, IN
• Vehicle Graphics – Dwayne Carruthers – Oshawa, Canada
• Electronic, Neon & Illuminated – Cynthia and JB “Jason” Brown – Louisville (Dixie), KY
• Digital Print Output – Maggie & Brian Harlow – Louisville (Downtown), KY
• Original In-House Design Concept – Casey Valiant – Evansville, IN
• Directional Wayfinding – Cynthia and JB “Jason” Brown – Louisville (Dixie), KY
• Self-Promotion – Casey Valiant – Evansville, IN
• Router Output – Maggie & Brian Harlow – Louisville (Downtown), KY
• Laser Engraver – Beth & Mike Powers – Novi & Flint, MI
• Branding/Rebranding – Glen Danielson – La Crosse, WI
• Community Involvement – Kevin McCord – Lawrenceburg, IN
• Best In Show – Dawn Homa – Brighton, CO