Crystal D hires territory manager

Crystal D, a supplier of crystal awards and gifts, has added Shelley Bednarski as a sales team territory manager.

Bednarski brings to the role her expertise in sales and business development, which positions her well for building strong customer relationships. She will be an active partner in coaching distributors on selling awards and helping their clients establish and foster recognition programs.

“Shelley has a long history of working with major suppliers in our industry, so her experience will be essential to Crystal D as we grow,” said Ray Rodriguez, vice president of sales. “In addition, her passion for awards and recognition, as well as for helping clients see the returns in their investments, are invaluable resources for our customers.”

Since entering the promotional products industry in 2001, Bednarski has held positions in marketing and sales, and has served as a multiline rep and factory rep for several top 40 suppliers. She said joining Crystal D is a natural progression for her career, where she has represented several top-tier companies in the industry.

“I chose to work with Crystal D, this smaller, yet incredibly impactful awards and recognition company, because of its unique family dynamic and close-knit, collaborative environment,” Bednarski said. “The supportive atmosphere here mirrors the best aspects of the larger companies I’ve worked with, yet with a level of personal connection that fosters true teamwork and growth.”

Bednarski is excited about educating and guiding distributors in integrating awards and recognition into their existing business offerings. She sees a real need in today’s workforce, where “quiet quitting” is on the rise.

“Our end-users are more in need than ever of effective ways to keep employees engaged, appreciated, and recognized for their contributions,” she explained. “Awards and recognition have a direct impact on employee morale and retention, and I’m proud to be part of a company that delivers meaningful, tangible solutions.”