Sportsman celebrates 25th anniversary

Sportsman, one of the two in-house brands at Sportsman Cap & Bag, has launched eight all-new styles as part of a celebration of the brand’s 25th anniversary, marking a “milestone year of evolution and growth.”

According to the company, the relaunch aims to redefine the line from “budget-friendly basics to higher-quality solutions that feature upgraded materials and improved construction.”

The relaunch and new styles are said to mark the result of extensive behind-the-scenes work to create headwear, without losing sight of the roots that have made Sportsman a go-to in the promotional industry for the past 25 years.

“We went all in on these new styles with a focus on fit and quality, with production just a stone’s throw away. Sportsman was my baby when I started in the industry. I’m excited to watch it grow up and continue to deliver,” said Dan Saferstein, Sportsman Cap & Bag CEO.