Atlantis & Kronplatz launch beanies for FIS World Cup
Atlantis Headwear launched custom-designed, eco-conscious beanies for the 2025 Audi FIS World Cup women’s slalom race, which took place Feb. 15, as the company continued to elevate its long-standing partnership with the Kronplaz Ski Arena, located in the South Tyrol region of Austria.
Guided by a commitment to ecological balance, economic efficiency, and social responsibility, Kronplatz has consistently aligned its operations with principles of environmental stewardship. This shared vision forms the backbone of its partnership with Atlantis.
For the 2025 edition of the World Cup event, the challenge was clear: create a beanie that merges premium design with minimal environmental impact, in line with the responsible approach that guides this event. Atlantis not only wanted to develop a product that respects the environment, but also something that would generate ecological awareness, integrating the principles of sustainability into every phase of the production process.
The new beanies feature a refreshed color palette and are made from low-impact, responsibly sourced materials. Each phase of production — from design to manufacturing — was carefully curated to reduce the ecological footprint without compromising quality or comfort.
“These beanies are the result of a thoughtful design process focused on promoting more mindful and sustainable production. The outcome is a high-quality product that aligns seamlessly with Kronplatz’s Responsible philosophy,” stated the company in a press release.
It continued, “Together, Atlantis and Kronplatz have created something that excels not only in design and functionality but also serves as a symbol of environmental harmony. Through this meaningful collaboration, Atlantis continues to set new standards in sustainability, style, and leadership — delivering a product that brings to life the very vision Kronplatz imagined.”
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