DPI Laboratory expands sales leadership

DPI Laboratory, a provider of digital printing technology, is strengthening its sales force with the addition of Michael Johnstone as senior sales consultant.

A top-performing industry veteran with over 30 years of experience, Johnstone is said to bring deep expertise in revenue growth, business development, and client relationships. According to the company, his strategic insight will help drive DPI Laboratory’s continued expansion in the digital printing space.

Johnstone joins DPI Laboratory following an award-winning tenure as a senior sales account executive at AnaJet/Ricoh, where he consistently ranked as the company’s top sales representative for eight years.

According to DPI Laboratory, his expertise in developing customized solutions for clients, coupled with his deep understanding of the industry’s evolving needs, aligns seamlessly with its mission to “innovate and provide high-performance printing technology solutions.”

“Michael’s proven ability to understand client needs and deliver customized solutions aligns perfectly with our mission at DPI Laboratory,” said Lon Riley, founder and principal collaborator at DPI Laboratory. “His experience in digital printing and business development will be instrumental as we continue to push the boundaries of UV technology and deliver high-performance solutions to our clients.”

At DPI Laboratory, Johnstone will focus on developing and maintaining strong client relationships, identifying new business opportunities, and providing exceptional customer service. His approach is said to be centered on collaboration, working closely with businesses to ensure they maximize the value of DPI’s technology.

“I was drawn to DPI Laboratory for its relentless innovation and client-first approach,” said Johnstone. “DPI’s advancements in UV technology are revolutionizing the industry — making printing faster, more efficient, and cost-effective. I’m excited to help businesses leverage this cutting-edge technology to optimize their operations and maximize results.”