5 questions with Christine Geronimo

1. The second-annual Colorways summit is Aug. 14 & 15 in Chicago. What inspired you to form the organization?

Being a Filipino woman in a white male-dominated industry has not always made me feel a true sense of community. I wanted to bring forth a space that other women of color could feel seen and experience empowerment. We are constantly underrepresented in many aspects like management and ownership roles, down to being selected to speak at conferences, podcasts, and awards for women in print. I am inspired by the personal stories of other women of color who have experienced instances of discrimination, how they’ve been able to persevere and run successful businesses, so I put this summit together to continue to keep us inspired.

2. How did you get your start in the industry?

I started as a client of the print shop. I was working with independent musicians in the Seattle area, helping them to produce merchandise for their albums, shows, and tours. The opportunity came up, through my network in the music scene, to manage an already existing print shop. I managed it for two years before the owners offered to sell me the company.

3. What’s your favorite project you’ve worked on?

One of my favorite projects that I’ve worked on was the album merchandise for an artist named Steve Lacy. We set up his e-commerce website, printed all the merchandise, and sold out within hours. This led to us producing all the merchandise for his fall tour, which ended up being the biggest order we’ve ever had.

4. In your opinion, what is the most challenging aspect of the industry?

Screen printing, ha-ha! So many details and factors go into printing one shirt. Not many people know what goes into the set up.

5. How does working with clients and causes you believe in impact your business?

Staying true to who I am, building on organic relationships with our clients and supporting the community around me has only had a positive impact on my business. We surround ourselves with people and companies that we like and this creates an environment that continues to keep me motivated and inspired. I want to continue to support small businesses and creative artists because that’s who supported me when I started.