Fully Promoted celebrates 25th anniversary

As Fully Promoted commemorates its 25^th anniversary this year, the distributor of branded apparel and promotional products is proud to announce its year-over-year performance in 2024 and plans for its milestone year. 

On the heels of a pivotal year for the company in 2023, Fully Promoted accelerated its franchise development in 2024, successfully opening 17 new locations in the U.S. in markets like Lawrence, Kansas.; Lynchburg, Viginia; and Cincinnati, Ohio, as well as 10 globally, including its first in Darwin, the capital city of Australia’s Northern territory. Adding to this momentum, Fully Promoted signed 30 domestic franchise agreements in 2024, which will result in 23 new units across the country, propelling the company’s national expansion. 

Fully Promoted continues to experience strong performance, with year-over-year system sales increasing over 5% in the U.S. and maintains a robust development pipeline with 11 new domestic locations currently in progress. 

“We are thrilled to see such tremendous growth as we celebrate 25 years of success,” said Andrew Titus, president of Fully Promoted. “Our locations with dedicated sales teams are seeing the fastest growth, and we are optimistic about achieving 10% system sales growth in 2025.” 

25 years of Fully Promoted

2025 marks the 25^th year of business for Fully Promoted. The company was established as EmbroidMe in 2000 by franchise industry titan Ray Titus, founder and CEO of United Franchise Group and father of current brand president, Andrew. Ray, who founded the world’s leading sign franchise Signarama in 1986, recognized the potential within the multi-billion-dollar promotional products industry.

The first EmbroidMe company store opened in West Palm Beach, Florida, and quickly grew to 100 locations by 2003. EmbroidMe rebranded to Fully Promoted in 2016 to better represent the vast array of branding and marketing solutions it offers customers, including promotional products, printed materials, garment printing, screen printing, and lead generation tactics. 

Today, Fully Promoted has over 270 individually owned and operated locations around the world. The brand has been named a top 40 distributor by the Advertising Specialty Institute for 19 consecutive years and has ranked among the PPAI 100 by Promotional Products Association International. Fully Promoted also recently landed on Entrepreneur magazine’s 2025 Franchise 500 for the 23^rd year, ranking at #423, and was the only franchise to rank in the Embroidery & Screen Printing category. 

“Reflecting on the past 25 years, it’s incredible to see how far we’ve come. The success of Fully Promoted is a testament to the hard work of our team, the loyalty and trust of our customers, as well as the dedication and strength of our franchise network,” said Ray Titus. “It has been a wonderful journey so far and as we look ahead, we remain committed to innovation, growth, and providing exceptional service to our communities.” 

Fully Promoted will recognize some of its longest-standing franchise owners and reflect on the company’s journey at its upcoming brand convention taking place March 29-31 in Fort Worth, Texas.