Koozie Group enters supplier partnership with SproutWorld

Koozie Group has announced a new promotional products supplier partnership with SproutWorld.

SproutWorld is the maker and global patent holder of the world’s first plantable pencil. Developed by MIT robotics students, Danish entrepreneur Michael Stausholm saw the invention’s potential and purchased the patent and rights in 2013.

Debbie Disparte, director of product innovation and sustainability at Koozie Group, said, “The SproutWorld mission aligns perfectly with Koozie Group values. As an industry leader in sustainability efforts, we’re excited to add these unique pencils to our innovative writing instrument category.”

Koozie Group will only be selling SproutWorld pencils in the U.S. market.

Camilla Vedel, CCO/global sales director of SproutWorld, explained, “The idea behind our patented Sprout pencil originates in the U.S., which has been a focus market for us with continuous growth over the years. We are delighted to partner with Koozie Group to help take SproutWorld to the next level in America. Their writing instrument specialization and sustainability leadership completely align with our values.”

The SproutWorld FSC pencil is crafted from FSC-certified wood and features a biodegradable cellulose capsule at the end that’s filled with seeds ready to sprout when the pencil is too short to use. Koozie Group offers five seed options: basil, carnation, cucumber, daisy, and forget-me-not.

The partnership with SproutWorld marks the latest addition to Koozie Group’s portfolio of over 30 brands.