Blue Generation partners with Cap America

Blue Generation, a supplier of blank apparel, and Cap America, a headwear supplier, announced a strategic partnership aimed at enhancing the product offerings and customer experience in the apparel industry.

Through the partnership, Blue Generation customers gain access to an expanded one-stop-shop solution for custom-branded apparel and headwear.

“We are incredibly excited to partner with Cap America and expand our product offerings,” said Eric Rubin, CEO of Blue Generation. “Their dedication to quality, innovation, and exceptional service aligns perfectly with our values. By combining forces, we’re enabling customers to create impactful, head-to-toe solutions. This partnership reflects our ongoing focus on improvement and delivering the best products to the market.”

Mark Gammon, CEO of Cap America, echoed this enthusiasm, stating, “Teaming up with Blue Generation is a strategic move that allows us to expand our reach and collaborate with a company that shares our commitment to excellence. Blue Generation’s reputation for outstanding apparel is well-known, and we are confident that our headwear will complement their offerings perfectly. We look forward to the positive impact this partnership will have on the industry as a whole.”

Distributors ordering Cap America styles will get free spec samples with a shipper number and no setup fees. Minimums for decorated orders will be as low as 15 pieces on premium styles and 24 pieces on all other styles.

“This partnership marks a pivotal moment for our business,” said Matt Rubin, director of strategy at Blue Generation. “It’s an opportunity to deliver even greater value to customers seeking customized apparel and headwear solutions. Together, we’re raising the bar for branded merchandise.”

This announcement for Blue Generation follows a year of transformative growth and strategic leadership changes, with Matt Rubin, the fourth generation, joining the company, along with Brett Garran (VP of sales) and Tricia Lyster (sr. marketing manager), who worked at Edwards and Alpha Broder for 10+ years each, respectively.