Fanatics raises relief funds with ‘LA Strong’ collection

Fanatics, a producer of licensed sports merchandise, recently collaborated with League partners and Los Angeles sports organizations to design merchandise that helps support those directly impacted by the devastating wildfires in the LA communities.

According to the company, Fanatics, Leagues, and the participating sports organizations will not profit from the sale of the ‘LA Strong’ merchandise and will make a donation directly to the American Red Cross and the LA Fire Department Foundation.

The American Red Cross provides assistance to those affected by these fires and the LA Fire Department Foundation provides much-needed support and equipment to first responders.

“Our hearts are with everyone in Los Angeles,” stated the company on X. “And we’re looking to do whatever we can to help. So we’ve teamed up with our league partners and the LA sporting world to support those impacted by the tragic wildfires.”

‘LA Strong’ consists of apparel representing the Los Angeles Lakers, the Los Angeles Dodgers, the Sacramento Kings, and more. Find the collection here.

Our hearts are with everyone in Los Angeles. And we’re looking to do whatever we can to help. So we’ve teamed up with the our league partners and the LA sporting world to support those impacted by the tragic wildfires.

Fanatics, Leagues, and the participating sports… pic.twitter.com/rlHQrTbt4a

— Fanatics (@Fanatics) January 11, 2025