L2 Brands Appoints CEO & COO

L2 Brands, a manufacturer of custom apparel and headwear, has announced changes to its leadership. Connor Knutson has been named chief executive officer (CEO) and Dan Heyden joins as chief operating officer (COO).

After more than three decades of leadership since co-founding Legacy in 1992, Paige Wingert has tapped Knutson as CEO. According to L2 Brands, Knutson’s deep experience, vision, and passion for the business make him the ideal leader to guide the company into its next chapter of success.

Heyden brings 20 years of experience in operations and sales leadership within the apparel industry. At L2 Brands, he will focus on streamlining operations, enhancing efficiency, and ensuring the highest quality in products and customer experiences as the company expands.

“These leadership updates mark an exciting evolution for L2 Brands, reinforcing its commitment to operational excellence, innovation, and customer satisfaction. With Connor Knutson as CEO and Dan Heyden as COO, the company is poised for continued growth and success,” stated L2 Brands in a press release.