Koozie Group Enters Exclusive Supplier Partnership With FOAM Brand

Koozie Group (previously BIC Graphic North America), a supplier of promotional products, announced a new exclusive supplier partnership with the FOAM brand.

FOAM is a start-up in the cooler industry, founded by two entrepreneurs with experience in product design and distribution for globally recognized brands. The company recently pitched its coolers on Shark Tank, and the episode will air on Nov. 22.

FOAM coolers are hybrid soft-hard-sided coolers. The products are made from 100% EVA foam.

Debbie Disparte, director of product innovation and sustainability at Koozie Group, said, “We are excited to get in on the ground floor with FOAM. These fun coolers are rapidly building a following, and we already have distributors expressing interest in the product. We’re ready to leverage our expertise in the promotional products industry to help propel FOAM coolers forward in the market.”

“Coolers swim in a sea of sameness, and FOAM is unlike any cooler out there,” said Chad Lee, president and co-founder of FOAM. “Our design brings something completely fresh by solving common frustrations around weight, size, and durability, and we’re excited to introduce FOAM to the promotional products market through our exclusive partnership with Koozie Group.”

Koozie Group will sell three different colors of the FOAM 22-quart cooler. The coolers will be offered with a full-color imprint and can also be personalized.

The partnership with FOAM marks the latest addition to Koozie Group’s portfolio of over 30 brands.