Business and Marketing
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Make It Your Business: Frequency, Reach and Terms of Engagement
I love Friday mornings. Not only because the weekend is squarely in sight, but I get to attend the Business…
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Features
Benefits of Cloud-Based Software
Years ago the term “cloud nine” referred simply to a state of blissful happiness, or one might be “walking on…
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Features
Is Now the Time to Upgrade Your Printer?
It might be a print shop’s version of the classic quandary, “fish or cut bait.” Is your printer holding you…
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Features
In the Trenches: The Apprentice
Jessie Molina was born in 1920 in Houston, Texas, into a family of 11 other children. His father kept a…
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In the Trenches: Satin Pillow Blues
A while back, I was asked to build a good-sized sign in a busy commercial area of our fair town.…
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Features
The Long View: Getting Away is Hard to Do
In last month’s column I addressed the issue of being in too much of a hurry. Well, the reason I…
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Features
The Dish on Digital Menu Boards
All categories of restaurants, from quick service to fine dining, are implementing digital menu boards as they see opportunities to…
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Features
Designing Award-Winning Signs: Collecting That Design Money
Let’s face it, design work costs money and somebody has to pay for it. Someway, somehow the designer’s wages and…
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Features
Do Digital Signage Right the First Time
Let’s Not Play Games There is a lot of money to be made selling digital signage, but most integrators end…
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Classic Rick Williams: A Difficult Client Can Tax Even the Greatest Optimist
What’s that old adage about 80 percent of a business owner’s time being spent dealing with 20 percent of his…
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Features
Digital Innovation for the Retail Customer Experience
One of the major themes of the recent National Retail Federation conference was improving the retail experience for consumers. It’s…
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Features
Organize Layouts for Better Sign Legibility
A sign layout that is well organized is easier to scan and read. It reads quicker. Ambiguities are avoided. How…
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Features
Make it Your Business: A Price War Is a Battle You Will Never Win
An old joke reads: A store owner procures pencils for $0.10 apiece, then turns around and sells them for a…
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Features
Mobile Apps Changing the Way Sign and Print Providers Do Business
It’s hard to remember how we even communicated before the advent of the smartphone. Mobile app technology has certainly altered…
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Tips
Be Awarded for Good Business: Five corporate relations pointers for trophy retailers
When working with a corporate client, keep the following pointers in mind: Know the purpose of the award: Why is…
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Features
Building Impressions: Benefiting From Other’s Knowledge
“My mentor has been a valuable asset and contributor to the success of my business.” That proclamation comes from Scott…