X-Rite and Pantone Win Prestigious iF Design Award for Second Straight Year

The X-Rite product responsible for the win, another iF Design winner from last year, are major components of the company's 'Total Appearance Capture' ecosystem.

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Grand Rapids, Michigan-based color measurement device maker X-Rite Inc. and its subsidiary, Pantone LLC, were winners at this year’s iF Design Awards for the second consecutive year, this time for the company’s Virtual Light Booth.

The VLB is part of a comprehensive solution that brings a new level of accuracy and realism to the capture, communication and digital presentation of physical materials in the virtual world, according to the company. It says that the VLB is the industry’s first 3D visualization environment for evaluating material appearance. It allows users to accurately and efficiently visualize and compare 3D digital material renderings side-by-side with physical samples under a variety of lighting conditions. This, the company says, helps ensure consistency between digital prototypes and final physical products. It empowers designers to make more informed material selection decisions, reducing approval cycles and time to market.

X-Rite’s VLB is part of its Total Appearance Capture (TAC) ecosystem, which the company says addresses a key challenge in product design-the ability to accurately capture and virtualize today’s increasingly complex materials such as special effect paints and synthetic fabrics.

The other components of the TAC ecosystem are the TAC7 scanner-which is a 2017 iF Design Award winner-and the PANTORAT Material Hub desktop application.

A team of 63 judges, made up of independent experts from all over the world, reviewed a total of 6,400 iF Design Award entries and selected the VLB as a winner in the “product” discipline.

“It’s a great honor to win the prestigious iF Design Award for our Total Appearance Capture solution for the second consecutive year,” says Dr. Francis Lamy, executive vice president and chief technology officer for X-Rite. “Total Appearance Capture, of which VLB is a key component, is the culmination of sixty years of color and appearance science. I’m very proud of the entire TAC development team that has brought this innovation to life.”


Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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