Cineplex Digital Media’s technologies are an integral part of the new store’s concept, being rolled out in Langley, British Columbia.
Toys “R” Us will deploy an ‘endless aisle’ solution where customers can use kiosks to browse not only in-stock items, but the brand’s entire offering. Powered by Cineplex Digital Media technology, the kiosks will feature videos and provide comprehensive product information to shoppers. By selecting “Get it now!” customers can complete their transaction right at the kiosk and pick up their purchase at the front of the store or have it shipped directly to their home.
“Our Langley store is the evolution of our digital future,” says Clint Gaudy, vice president, marketing and store planning at Toys “R” Us. “The new integrated network elevates the shopping experience and makes it easier for customers to locate the products they are looking for, gain in-depth information and make their purchases directly from a number of kiosks located throughout the store.”
The installation includes a large feature wall with 2 x 2 55″ LCD screens, six 18 Â½” digital end caps and four point-of-sale integrated kiosks. Cineplex Digital Media will lead all content creation for the kiosks, and provide content management for the digital end caps and feature wall signage.