In an effort to connect audiences across all of its publications, Broomfield, Colorado-based National Business Media (NBM) launches THE NBM NETWORK. The network aims to connect NBM brands Sign & Digital Graphics, Awards & Engraving, Printwear and THE NBM SHOW through the initiative.
Lori Farstad, vice president of audience at NBM, explains that the network serves as an umbrella for these brands. It will allow professionals who work in multiple markets to take advantage of crossover opportunities through the design of the network.
“We know how much time it takes to research credible information,” says Farstad. “We are the producer of credible information in these markets. We want to give that research time back to the reader.”
Through the program, new and existing readers of any NBM publications can opt in to become a Subscriber Member, gaining access to every issue of their preferred publication. Through the network, producers in industries such as wide-format printing, auto wraps, digital signage, decorated apparel, and awards and recognition, can access issues from that publication as well as all other brands in the network.
“Over the past two years of focus groups and visiting shops, we have determined that our readers are looking for non-biased sources,” Farstad continues. “We like to say, ‘How much is your time worth? We are here for you and your business; let us do the researching for you.'”
In addition to publication access, THE NBM NETWORK allows readers to connect with online resources of well-vetted industry suppliers, otherwise known as Recognized Suppliers.
To ensure it meets the needs of members, NBM says it will continue to evolve the program with new features such as training opportunities.
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