SAN FRANCISCO-Apparel designer and e-commerce platform Teespring unveils plans to expand into the Asian market. The company says the move is aimed at tapping into “the most engaged marketplace” and fueling a new phase of growth.
The announcement cites various factors for the move including improvements of global and fulfillment technologies, the rise of social media influence, and the trend of ideas coming to market faster than previous decades. Other apparel companies such as Nike and Under Armour also continue to see market growth in countries like China, often rivaling their U.S. sales. With the growth of larger scale apparel companies, Teespring says it sees opportunities for niche and micro-brands, like ones that use its platform.
“We have seen positive signs in helping automate marketing for our micro-brand creators and believe that adding these new relationships will unlock a totally new customer base,” states Chris Lamontagne, vice president of Teespring’s commercial division.
Teespring says it plans to collaborate with existing online platforms popular in Asia such as Rakuten, JD.com, and Tmall to market products. The company projects a launch in the region by mid-March 2018.
For more information, visit https://teespring.com/.