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Stratacache Adds Executive VP of Retail Media Networks

Company says Jeff Griffin is an expert in digital place-based media.

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Dayton, Ohio-based digital signage products provider Stratacache announces the addition of Jeff Griffin as its new executive vice president of retail media networks.

Griffin brings more than 25 years of experience in brand and sales management at both Fortune 50 consumer packaged goods companies and emerging-media businesses. In this newly created position, Griffin will focus exclusively on business development within the managed network services area. To this end, Griffin brings foundational expertise in digital place-based media to Stratacache.

Prior to joining Stratacache, Griffin led the creation of the world’s largest digital place-based media network with over 150 million weekly viewers across two continents; the world’s largest mobile proximity network at retail, reaching an audience of 2 million daily shoppers; and the nation’s first national beacon-enabled digital place-based network. He was also a co-creator of the original shopper insights behind Google‘s ‘Zero Moment of Truth’ for IPG Shopper Sciences.

Additionally, Griffin grew North American brands for Nabisco and Kellogg’s in marketing and for Nestle and Procter & Gamble in sales management.

“Stratacache is one of the most successful digital (out-of-home) companies in the industry today, and I am thrilled to join the team,” Griffin says. “I look forward to leveraging my deep experience in mobile and retail to further develop and deploy scalable in-store shopper engagement solutions across food, drug, mass, club, C-store, value and consumer electronics channels.”

Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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