SquadLocker, a custom apparel and gear software and fulfillment company, is now the official online retailer of USA Diving — powered by Augusta Sportswear Brands, a designer and manufacturer of high-performance activewear and spiritwear.
“We’re thrilled about this opportunity to support these elite athletes in their endeavors. It’s what inspires and drives us to provide the best experience for single-unit customization and on-demand, direct-to-home fulfillment,” says SquadLocker President Scott Brazina. “Our goal is to reduce the usual burden of apparel order management and enable athletes and their support networks to focus instead on training and optimizing performance.”
The partnership is said to transform the order, customization, and fulfillment of apparel for USA Diving, its member diving clubs, and supporters.
“As a former competitive diver, I know the added benefit that comes through having a strong support network,” adds USA Diving President Lee Michaud. “That’s why I’m excited about our partnership with SquadLocker. Their proven commitment to their mission aligns with our goals to honor and promote not only the achievements of our athletes but the lifelong benefits of sports participation.”
The multi-year licensing partnership and online retail store technology launched on April 4.
Augusta Sportswear Brands Chief Commercial Officer Derek Ernst says, “Not only have they (SquadLocker) dedicated themselves to creating a convenient high-quality solution for customized apparel fulfillment, they use an environmentally friendly process to contribute to the health and safety of these athletes and their communities for today, tomorrow, and well into the future.”