Signagelive, UK-based providers of a cloud-based digital signage platform as well as software-as-a-service (SaaS) technology, announces that the integration of its technology with that of Quividi, a developer of an automated audience measurement platform that has offices in New York and Paris.
According to the companies, this integration enables any DOOH (digital out-of-home) and digital signage networks running Signagelive and Quividi to test, measure, optimize and deliver data-driven, contextualized content to best engage and convert audiences.
The combined solution provides marketers with an extremely detailed level of audience and campaign intelligence, they say, including analytics on the exact audience dynamics for each content play. Users of the technology will also be able to run HTML5 campaigns that instantly react to the actual audience currently watching the screen.
Quividi’s technology can determine, in real-time, the number of viewers-broken down by age & gender-watching any given display, their mood, attention time, and facial attributes such as glasses and/or a beard. Advertisers then get private access to their campaign audience report.
“As our customers look to scale their Signagelive digital signage networks it is imperative they understand the effectiveness of their content and the impact on their viewers,” says Jason Cremins, Signagelive CEO. “Our integration with Quividi removes the guesswork by providing our customers with real-time analysis of media playback and audience impact delivering immediate and actionable insights.”