SGP Partnership, an authority in sustainable printing facility certifications, announces it will host a preview of its three-part online workshop on March 16 from 2-2:30 p.m. ET.
The free, 30-minute session — hosted by Nvent Marketing Trainer David Murphy, will preview key strategies to market your print business’ sustainability advantage.
The preview will include:
- A video interview with Meyers Printing’s Chief Revenue Officer Michael Dillon who will discuss how Meyers markets its sustainability advantage to its ideal customers
- The connection between what you actually do to be sustainable, how you plan to market this message, and what you specifically do to bring your message to your market
- How you position your print business against competitive alternatives in the market
- Building your strategic bridge from your current customer profile to your ideal customer profile
This is the precursor to a series of three extended sessions that SGP Foundation will host later in March and through April. In the series, SGP will discuss how your business can amplify your value proposition through search engine optimization (SEO), paid advertising, press releases, and social media marketing.