SGP Hosts 3-Part Sustainability Marketing Webinar Series

The educational workshop series takes place March through April

SGP academy
(Image courtesy SGP)

The SGP Foundation, a sister company of the Sustainable Green Printing Partnership (SGP), announces its Sustainability Academy will offer a three-part educational series titled “Six Ways to Market Your Sustainability Advantage.” The workshop will be given by David Murphy, founder & CEO of Nvent Marketing.

The three-part educational workshop series includes:

March 30, 12-1 p.m. ET

Session 1 — SEO for Sustainable Printers: Get Your Business Found on Google for “Sustainable Printing Companies” will address:

  • How search engines work
  • Optimizing your website for search engines
  • Choosing the right search keywords for your business
  • Writing about what your customers care about
  • Showing Google why you matter
  • Setting targets, expectations, budgets, and timelines

April 13, 12-1 p.m. ET

Session 2 — Internet Advertising: Should You Pay Mark Zuckerberg to Promote Your Sustainable Printing Business? will dive into:

  • How advertising works on Google, Facebook, and LinkedIn
  • Which digital ad channel is best for your print business and why
  • When to pay for internet leads, when not to, and why
  • When to pay Facebook to boost your posts
  • How to maximize the ROI of your digital ad spend

April 27, 12-1 p.m. ET

Session 3 — Social Media and PR: Do These Strategies Get Anyone to Buy Print? will highlight:

  • TikTok, LinkedIn, or nothing at all — what works, what doesn’t, what to expect
  • Likes or shares — who cares?
  • How and where to spend your time on social media
  • Public relations strategies for SGP members

The cost to participate is $199 for SGP community members, which includes SGP Facilities, SGP Applicants, SGP Patrons, SGP Resource Partners, and SGP Brand Leaders; and $299 for non-SGP Community Members. Paid attendees will receive links to all the recorded sessions. Late registrants receive the links for the recordings of events they missed.

Register here.

Avatar of Marie Fennema

Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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