SEGD Opens New Nashville Chapter to Serve Visual Professionals

The Society for Experiential Graphic Design has more than 2,150 members in 35 countries.

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The Washington D.C.-based Society for Experiential Graphic Designers, a professional association serving those in the business of visual communications, announces that it has opened a new chapter in Nashville, Tennessee.

This means that SEGD members who live in and around Nashville will now have nearby access to professional development tools, networking opportunities and a host of resources, including podcasts, educational videos, marketing support and research.

The Nashville chapter will be led by the two founding co-chairs, Laura McCoy and Jeff Peden.

“We are excited to launch this new chapter in our city. As digital technology blurs the lines between physical and virtual experiences, the role and impact of experiential design in our world continues to grow. The networking opportunities and tools that SEGD provides will support professionals as they

continue to navigate this role and find new opportunities,” says Peden, Director at Anode Inc., whose work includes branding, interactive exhibits and digital visitor experiences for corporate and public clients nationwide.

“As Nashville continues to grow, experiential graphic designers are finding more opportunities to enrich and create compelling spaces that enhance the user experience,” adds McCoy, managing partner of TollesonMcCoy, a team of designers who specialize in the design of wayfinding and signage systems and

branded environments.

McCoy and Peden see the new Nashville chapter as an opportunity to increase awareness of the possibilities of experiential design, to bring awareness to Nashville’s local talent in these fields and to support and connect the local design, fabrication and technology communities.

“We continue to find that architects, designers, developers, building owners and project leaders do not realize the depth and breadth of the talent in Nashville,” says McCoy. “Establishing a local chapter of SEGD is the first step toward raising awareness for the creativity and innovation right here in our great city”.

Additional information may be found here.


Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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