San Francisco Print Shop Enters Soft Signage Market

The 35-year-old print shop had been doing some soft signage but this is its first entry into dye-sub, grand-format textile printing, according to general manager, Bill Stender.

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Thirty-five-year-old San Francisco sign and graphics shop SF Landmark announces its entry into the textile-printed soft signage market with the purchase of its new EFI VUTEk FabriVu 340 dye-sublimation printer.

“We’ve been looking at dye sublimation fabric printing for some time,” says SF Landmark’s general manager, Bill Stender. “We’ve seen many of our professional customers moving into soft signage, and we believed we could bring our great reputation for quality and service to those customers to capture that volume, and that is proving to be true. Plus, we expect to be able to gain many new customers as we market this service to a broader audience.”

Founded in 1982 with annual revenues of about $1 million and five employees, SF Landmark says it’s built its reputation through high quality and fast turnaround times, dealing mostly in the San Francisco Bay area with event planners, brands and agencies.

While he was researching the soft signage market, Stender first attended a large trade show in Las Vegas and then went to the EFI users’ group conference, Connect.

EFI’s VUTEk FabriVU series was developed using technology from Italian digital inkjet textile printer manufacturer Reggiani, a company EFI acquired in 2015.

Reggiani has been making a name for itself in the textile printing world for the past seven decades.

Stender says SF Landmark is currently focusing on production of backdrops for stages and events, but is in the process of tooling up for other products such as flags and temporary pop-up exhibits. He also invested in a sewing system for finishing printed fabric products.

Plus, SF Landmark acquired an additional 8,000-square-foot facility about a half-mile from its headquarters to accommodate the new grand-format printer. That site will be staffed up as the demand for soft signage grows, Stender says. A new web-to-print offering-EFI’s Digital StoreFront software-is part of that growth initiative.

“As we expand our product line, we will be implementing EFI’s eCommerce for Soft Signage suite of solutions powered by EFI Digital StoreFront,” Stender says. “This will add a level of convenience for many of our customers by allowing them to order online 24/7. We also like that fact that Digital StoreFront is integrated with the EFI Fiery proServer DFE for the FabriVU printer, meaning that jobs submitted online can be delivered directly to print, saving time while reducing costs, errors and overhead.”


Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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