Rowmark Rolls Out ‘Points Plus’ Program

One of the most important components of the program is the choice that it offers Rowmark's customers, the company says.

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Findlay, Ohio-based engraving substrate manufacturer Rowmark announces the launch of “Points Plus Rewards from Rowmark”-a free points-based rewards program for customers available across a network of suppliers catering to the signage, engraving, awards and personalization markets.

The program is designed to reward customers on a wide range of everyday products and services they already buy for their business while still offering them a choice in suppliers, according to Rowmark strategic marketing manager Crystal Rinker. Points Plus Rewards from Rowmark members can redeem points for travel miles, hotels, marketing tools, gift cards, merchandise and charitable gifts by purchasing products from participating partners, which includes Delvie’s Plastics, Direct Color Systems, Johnson Plastics Plus and Marco Awards Group.

“Even smaller shops can receive great stuff, especially if they link an existing airline or hotel reward account,” Rinker says. Members receive 500 bonus points for enrolling through their choice of supplier.

According to Rinker, Rowmark discussed the concept long before it started developing its program model 10 months ago.

“Rewards programs are everywhere. Studies say that most of us are carrying seven or more membership cards, and that business owners are among the highest participants. We recognized that this type of program was a great fit for our customers, we just had to find the correct way to do it.”

The program is customer-inspired and serves to give back on products they’re already buying from participating partners.

“Members have choice-participating supplier choice, product choice, and reward choice,” Clinker says. “Some members will put their rewards back into their business as a new avenue for growth; others will use them for personal enjoyment or to give back to their communities through charitable giving options. The potential is awesome.”

The participating partners were selected for their reputation as some of the most recognized companies in the signage, engraving, awards and personalization industries, according to Rinker.

“Participating partners serve these customers with a broad range of products, equipment and services, and share in the vision of providing the most rewarding program in the industry,” Rinker says, explaining that each partner gives a base offer on everyday purchases and promotes bonus offers on a bi-monthly average. In addition to base and bonus offers, the companies are demonstrating their commitment to the program with a special 500-point limited time enrollment offer.

In the coming months, Rowmark plans to add more partners, as well as new ways to offer members product and supplier choices and the opportunity to earn more points.

“We believe the best way to achieve this is with the right mix of industry partners,” she says.

To sign up for Points Plus Rewards from Rowmark, visit, or contact any participating partner.

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SDG Staff

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