Tokyo-based Ricoh, a manufacturer of commercial inkjet printheads, large-format printers and office imaging equipment, announces that Ricoh Europe supports Alzheimer’s Research UK, the U.K.’s top dementia research foundation. The company’s efforts took place at the Ricoh Women’s British Open at the Royal Lytham & St Annes Golf Club in Lancashire, England in August.
From Aug. 2-5, Ricoh Europe donated money for every birdie, eagle, and hole-in-one hit by athletes in the competition. Donations were given based on the competitors shot:
10 pounds (roughly $US13) per birdie
20 pounds (roughly $US25) per eagle
2,000 pounds (roughly $2,500) per hole-in-one
Ricoh brand ambassador, Charley Hull, says: “I am sure I speak on behalf of all the players in the field when I say how incredibly excited and humbled we are to be able to help raise vital funds. Hopefully, you will see many birdies and eagles scored throughout the tournament.”
Tim Parry, director of partnerships at Alzheimer’s Research UK, says: “We’re delighted to see our partnership with Ricoh going from strength to strength, and we can’t thank them enough for this inventive fundraising initiative. Ricoh’s support is not only boosting our mission to find the first life-changing treatment for dementia but offers a fantastic example of the role companies can play in solving this challenge.”