BALL GROUND, Ga.-LAT Apparel provides T-shirts for Bert’s Big Adventure, a 501(c)(3) non-profit organization in Georgia. An extension of an area radio program, the Bert Show, the organization provides a five-day, expenses-paid trip to Walt Disney World for chronically and terminally ill children and their families. Families and volunteers made the trek to the amusement park in mid-February.
“We had heard about the organization on the radio show, and we were looking to do a give-back program,” explains Mindy Anastos, vice president of production and marketing operations at LAT Apparel. Anastos reached out to the organization and coordinated the initiative to provide Bert’s Big Adventure with T-shirts.
Now in their second year of supplying shirts, LAT provided roughly 500-600 garments for this year’s trip. Since the company makes shirt sizes that range from infant through adult, Anastos explains that LAT was able to provide each member of the designated families with a shirt for each day of the five-day trip, as well as trip volunteers. Bert’s hosts other events throughout the year, and Anastos says it’s common for families to wear the custom-printed shirts to these gatherings as well.
This year’s initiative also yields a milestone for Bert’s Big Adventure, as the organization marks 15 years of operation. To celebrate the anniversary, LAT supplied a heather T-shirt with a six-color design commemorating the occasion. Jocoba Marketing, an Atlanta-based marketing company, screen printed the shirts for LAT.
When asked why it’s important for LAT to coordinate with organizations like Bert’s Big Adventure, Anastos says part of the company’s core values includes local involvement.
“It’s a way to give back to the community we live in, and a way to make people feel special,” she points out. “We’re able to provide a sense of belonging, in addition to being able to help out a local charity.”
For more information on LAT Apparel, visit http://www.latapparel.com/.
Families and volunteers on the Bert’s Big Adventure trip wearing LAT T-shirts. (Image courtesy LAT Apparel)