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Principal LED Appoints New VP of National Accounts

Jeff Brazin had been doing sales for the company the past three years. The company's new product line will be a main focus of his.

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San Angelo, Texas-based Principal LED, a manufacturer of LED-based lighting products specifically made for the sign industry, announces the appointment of Jeff Brazin as vice president of national accounts.

Brazin brings more than 29 years of signage and high-end display experience along with a degree in graphic design to his new position. Having spent the past three years selling for P-LED, Jeff has been instrumental in acquiring new business and growing the company’s revenues, it says.

In his new role Brazin will be responsible for regional and national projects and programs by working directly with architects, designers, specifiers, national sign companies, and large point-of-purchase display firms, the company says. His primary focus will be launching P-LED’s new Fusion Freedom product line. The company says Fusion Freedom is the industry’s first LED that is commercially available with a simple lens change in more than 30 standard colors and can be matched to any corporate or brand color. Fusion Freedom also has three levels of brightness built into the LED module.

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