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Pantone Unveils 2017 Color of the Year: Greenery

The color symbolizes new beginnings, among other things, according to the New Jersey company.

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Carlstadt, New Jersey-based Pantone, a provider of professional color standards for designers, announces its Color of the Year selection for 2017: PANTONE 15-0343 Greenery.

In its announcement, the company says the color is a “refreshing and revitalizing shade … symbolic of new beginnings.”

It continues: “A fresh and zesty yellow-green shade that evokes the first days of spring    when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.

“While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world,” says Leatrice Eiseman, executive director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” Eiseman continues. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

Pantone serves a wide variety of industries with its color standards. Here’s what the company has to say about Greenery as it relates to graphic design: “Because of green’s prevalence in nature, it maintains a perception of being inherently good for you and organic. People respond on a visceral level to the hue, making the eye-catching Greenery an ideal shade for many applications of graphic design. This is especially true for packaging, where the sight of Greenery provides an instant message of freshness.”

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