Pantone Releases Custom Color Honoring Prince

A stylish color to crown the legacy of an icon.

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Love Symbol #2

Pantone Color Institute reveals a new, standardized custom color in tribute to the late musician and recording artist Prince. The color, Love Symbol #2, is a collaboration between the company and the Prince Estate. Signified by the same symbol Prince once used as a pseudonym, the color is “inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57,” says the institute.

“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one,'” states Laurie Pressman, president of the Pantone Color Institute.  “A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style.”

Prince’s association with purple hues interweaves throughout the artist’s music and film career, most definitively called out in the 1984 movie, album, and record single “Purple Rain.” As of spring 2016, the single holds more than 1.1 million copies of sales in the United States.

“The color purple was synonymous with who Prince was and will always be,” says Troy Carter, entertainment advisor for the Prince Estate. “This is an incredible way for his legacy to live on forever.”

The new shade marks the latest addition to the Pantone color palette. In late 2016, the company unveiled Greenery, a yellow-green shade as the Color of the Year.

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