Entrants to the contest will be able to go to the company’s contest website, http://www.okiprintmyride.com/, and upload their artwork and apply it to a virtual car-rotating it to get a 3D view to experience it from all angles before submitting their online design photos to be judged by an expert panel.
Winners will be chosen from six categories: overall design winner; best overall visual design based on the use of color and style; best use of the OKI ColorPainter’s capabilities based on technical application; best professional creative design; best design from an educational establishment; and “wild card,” which will be given to the wrap that garners the most attention on social media.
All the winning designers will receive prizes including a 1:18 scale-model car wrapped in their artwork and an all-expenses-paid VIP trip for two to a Dunlop MSA British Touring Car Championship event. The overall design winner will also receive a 50 percent discount voucher, redeemable on an OKI hardware product of their choice.
Along with the contest, OKI will be supplying a brand-new wrap for Dunlop MSA Touring Car Championship driver Mat Jackson‘s car, printed on a new OKI ColorPainter wide-format printer. The wrap will cover the entire car-a first in the Dunlop MSA British Touring Car Championships.
The contest and the race car wrap are being done in conjunction with The Print Show, being held in Birmingham, England.