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OKI Data Americas and Johnson Plastics Plus Partner on Heat Transfer Printing for Textiles

The partnership is sure to send waves throughout the heat transfer printing industry.

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Irving, Texas-based OKI Data Americas, a manufacturer of office equipment and supplies and wide-format printers, announces that it has named Minneapolis-based Johnson Plastics Plus, a distributor of rotary and laser engraving materials and supplies, as its preferred partner for the North American print-for-pay franchise market.

Designed to provide the market an unprecedented, turnkey heat transfer solution, the partnership makes Johnson Plastics Plus OKI’s primary reseller of its entire portfolio of textile transfer printers, and it incorporates OKI’s technology into Johnson Plastics Plus’s full line of heat transfer products.

The companies say the partnership will provide the thousands of print-for-pay franchises in the U.S. and Canada the technology, service, support and training needed for success in all aspects of the heat transfer business, ensuring greater consistency in output and performance.

“As printing businesses across the country combat online competition and find ways to build new revenue streams with new or existing customers, there is a tremendous amount of growth potential in the heat transfer segment for textile decorating,” says Rich Egert, general manager of OKI Data America’s strategic new business unit. “While this space is highly lucrative and represents a relatively small investment in terms of money, time and space, we recognize that there can be a learning curve to mastering unfamiliar operations or new lines of printing solutions. As such, we are extremely pleased to partner with Johnson Plastics Plus-a company with a renowned legacy, significant international footprint, strong leadership team, on-the-ground customer support and deep industry expertise-in providing customers the technical training needed to succeed in the heat transfer business.”

Adds Mike Johnson, president of Johnson Plastics Plus: “OKI has been the clear technology pioneer in the heat transfer business, helping shape the market into the dynamic space that it is today. Throughout our conversations over the past six months, it became clear that OKI’s products and capabilities are the leaders in the transfer market.

“By pairing OKI’s deep printing technology advantages with our expertise in customer service and existing heat transfer product and services portfolio, we will be able to serve the print-for-pay market with unprecedented consistency in service and pricing, from the smallest family-owned shops to the large corporate headquarters.”

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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