London-based large-format digital out-of-home advertising company Ocean Outdoor announces its acquisition of Scotland-based Forrest Media, a provider of large-format outdoor media solutions in Scotland.
According to Ocean, the deal expands its national footprint and enhances its position as a leading large format digital out of home (“DOOH”) operator in the UK, with an offering which will now include Scotland’s capital city of Edinburgh and the country’s economic center of Glasgow. Ocean says Forrest Media is recognized as the market leader in Scotland and the North of England for digital out-of-home, backed by its strong portfolio of locations throughout Edinburgh, Glasgow and greater Scotland as well as Manchester and Newcastle.
The acquisition further builds upon Ocean’s strategy to create a scale out-of-home media company through consolidation, complementing Ocean’s strong digital organic growth initiatives, as detailed at the time of Ocelot Partners‘ (the vehicle founded by LionTree and Andrew Barron) acquisition of Ocean in March.
Ocean says the Forrest Media management team will continue under the day-to-day leadership of managing director Marc Keenan. Chris Trainer, the founder of Forrest Group, becomes chairman of the Scottish business, Ocean Scotland.