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Nine NFL Venues Sport New Daktronics Bling

The new "halo" display at the new Falcons stadium has never been done before, the company says.

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The NFL’s opening weekend saw nine of its venues with gussied-up electronic displays, thanks to Brookings, South Dakota-based LED display manufacturer Daktronics.

In all, a total of 74 displays totaling 129,000 square feet were installed. In addition, Daktronics Professional Services is assisting 24 teams with event support, two teams with more in-depth event production and 12 teams with digital content from Daktronics Creative Services.

“The start of football always brings a lot of large projects on line for Daktronics and we’re proud to be a part of creating an exciting and entertaining game-day experience for our customers and their fans,” says Jay Parker, Daktronics vice president of live events. “Mercedes-Benz Stadium has generated a large amount of attention with the Halo display and new stadium opening, but we’ve also done a number of other great things for professional football customers this year. It’s an exciting time for us and we’re ready for the regular season to kick off this week.”

Parker was referring to the newly constructed home of the Atlanta Falcons. Mercedes-Benz Stadium features 16 LED displays totaling 83,500 square feet, including the never-been-done-before “Halo” display built into the roof structure above the playing field. The stadium also features four narrow pixel pitch (NPP) displays with 2.5-millimeter line spacing in club areas and as a press conference backdrop.

Ford Field, home of the Detroit Lions, underwent renovations which included new LED displays throughout the venue. StubHub Center upgraded their fan experience as the venue will be the new home of the Los Angeles Chargers in 2017. Other teams benefitting from new LED displays from Daktronics include Arizona Cardinals, Los Angeles Rams, Miami Dolphins, New England Patriots, Oakland Raiders and Pittsburgh Steelers.

The New York Jets and New York Giants will receive on-site event production from Daktronics as the company will help produce certain aspects of the game-day show at MetLife Stadium this year.

Daktronics Creative Services has put in 5,000 hours of production time on creative content for 12 teams in 2017. According to the company the content is designed to bring LED video displays to life to entertain and inform fans throughout events, as well as serve as a broadcast medium for sponsors and advertisers.

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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