Nazdar Celebrates 100 Years with New Look

President and CEO Richard Bowles says the new brand identity reflects the company's values, history, and future

Nazdar logos
(Image courtesy Nazdar)

Nazdar announces it is celebrating the 100th anniversary of its foundation with the launch of a refreshed brand identity.

According to the company, the new look reflects the celebratory milestone and its commitment to innovation and growth as it embarks on the next 100 years. The new logos were presented to employees, board members, shareholders, and retirees at Nazdar’s global, companywide anniversary celebration on May 13.

“We are proud of this milestone and thankful for the people and partnerships that have helped us achieve it,” says President and CEO of Nazdar Richard Bowles. “The new brand identity reflects our company’s values, history, and future. Nazdar has a culture that values our customers and employees with a mission to exceed our customers’ expectations by delivering innovative print solutions. We are excited to introduce a fresh look that stays true to our roots but better reflects who we are today as we take our company and customers into the future.”

Nazdar is comprised of two divisions, and varying color palettes are implemented to visually represent each: green for Nazdar Ink Technologies and blue for Nazdar SourceOne. According to the company, these have been used as primary colors for each division over the last eight years. The colors are now integrated into their refreshed logos, which is said to provide a distinct look to differentiate the divisions to the various markets they serve. The logos will be rolled out in a staged approach over the coming weeks and months.

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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