Despite two big names in retail –Macy’s and Sears-announcing plans to close many locations in 2017, Atlanta-based NanoLumens, makers of custom-built indoor and outdoor LED displays for a variety of markets, announces that it is increasing its commitment to the retail channel and has recently named Matt Nurre to the position of vice president of global retail sales to lead the company’s channel development programs.
“The retail channel has emerged as a pillar of our long-term global growth strategy, and for good reason,” says Nurre. “While the traditional model of the stand-alone brick and mortar retail business is being challenged, the advent and widespread proliferation of digital technologies, anchored by a LED visualization solution, is opening the door to an exciting new kind of customer experience that is helping retailers around the world to reinvent themselves for a new generation of connected consumers.”
He says that carefully themed visual displays have become the center of the “complete digital retail experience” that is actually revitalizing the brick and mortar concept.
“Visualization, and all of the technologies that attach to it, are actually being used to define the essence of the retailer’s brand for the 21st century consumer,” he says, “and NanoLumens displays engage and hold the attention of consumers like no other solution out there.”
Nurre comes to NanoLumens from the Retail Design Source in Chicago, where he served as president of the boutique retail consultancy that focuses on retail store design, fixture development, visual merchandising, product engineering, interactive displays, strategic marketing, and manufacturing consulting. He also currently serves as the chairman of the Great Lakes chapter of the Retail Design Institute, a nonprofit organization that promotes the advancement and collaborative practice of creating retail sales environments.